Let me be clear. This is the problem you face. Nowadays, even Santa Claus has trouble defining his Unique Value Proposition. Indeed, he looks like all the others, does the (read more...)
Have you heard the story about Jackson Kayak, a small manufacturer that aimed to sell out a run of $1,600 whitewater kayaks, on a lean marketing budget? Their plan: a (read more...)
In last week’s post, I explained how you could dramatically increase your odds at an interview by bringing a document that shows your understanding of the challenges and opportunities that (read more...)
Today’s guest blogger is Melea Seward. She gives people something to smile and talk about via her business at Chief Amusement Designer. There’s a lot of noise out there. Cutting (read more...)
Do you know when you log in to your LinkedIn account, how the opening screen shows (on the left hand side) the latest activity of your connections? Well, my friend (read more...)
Want to feel wildly popular and adored? Place a job posting on Craig’s List. Within minutes, your inbox will be flooded with fawning emails vying for your attention. By the (read more...)
Texting, “thx” is a perfectly fine acknowledgment when someone gives you directions to a party. It’s not so fine when they write a detailed recommendation for your business school application, get you a job, or find a buyer for your house. Here’s a better way to do it.
Eureka! After much searching you have found EXACTLY the right person you want to contact on LinkedIn. Alas, they are not a 1st or 2nd degree connection. And the only (read more...)
What do holiday cards, LinkedIn profiles, and the personals have in common? People spend way more time on them if there’s a photo. In fact, when it comes to the (read more...)
Internet ads often claim they can change your life with a click. And it’s true – a click can change your life. Just click “off” on your TV remote. Why (read more...)