Personal Branding Tips

The Easiest and Most Idiot Proof Guide to Facebook in the World

By Mojo40 Mavens ⋅ May 1, 2011 ⋅ One comment

Although we don’t wear clerical clothing, take vows of celibacy, or baptize babies, we Mojo40 Mavens do have something in common with priests. We hear confessions. Intelligent and accomplished people […]

Your Elevator Speech… Still Working On It?

By Susan Kim ⋅ April 16, 2011 ⋅ 8 comments

So a financial services guru, a chief operating officer, and a lawyer walk into a bar. And a career coach asks, “What’s your elevator speech?” And they all have the […]

7 Better Ways to Thank Someone in Your Business Network

By Susan Kim ⋅ March 19, 2011 ⋅ 3 comments

Texting, “thx” is a perfectly fine acknowledgment when someone gives you directions to a party. It’s not so fine when they write a detailed recommendation for your business school application, get you a job, or find a buyer for your house. Here’s a better way to do it.

Engaging C-Level Execs Who Hire, on Twitter

By Diane Dolinsky-Pickar ⋅ March 18, 2011 ⋅ 4 comments

Even if you’re not curious about Twitter, and even if you think it’s just for those who prefer messing with a smartphone, you’d pay attention if I told you that […]

How to Get the Best LinkedIn Premium Feature for Free

By Susan Kim ⋅ March 12, 2011 ⋅ 2 comments

Eureka! After much searching you have found EXACTLY the right person you want to contact on LinkedIn. Alas, they are not a 1st or 2nd degree connection. And the only […]

Essential Guide to Rainmaking 101

By Diane Dolinsky-Pickar ⋅ February 8, 2011 ⋅ 2 comments

If any part of your job involves sales, your reputation can be reduced to a number. As a lawyer, real estate broker or IT consultant, your boss and the recruiters […]

The 7 Biggest Mistakes Men Over 40 Make

By Susan Kim ⋅ January 28, 2011 ⋅ 11 comments

Compared to women over 40, men have a MUCH easier time maintaining their mojo. Yet, so many of you guys out there don’t follow these easy tips.

12 Ways Not to Become Invisible After 40

By Susan Kim ⋅ January 21, 2011 ⋅ 30 comments

I swear I had only closed my eyes for one second when a policeman started poking me with his billy stick. “Excuse me, Miss, you’re going to have to get […]

What Would John Hancock’s Email Signature Look Like?

By Susan Kim ⋅ January 7, 2011 ⋅ One comment

Quick: Who signed the Declaration of Independence? Don’t worry, this isn’t a history or immigration test. The first name (and probably only one) that pops in your head, though, is […]

How to Radically Reinvent Yourself

By Diane Dolinsky-Pickar ⋅ January 4, 2011 ⋅ 4 comments

Three years ago, David Lerner, who owned a business focusing on corporate travel, couldn’t sell plane tickets to his best friend. When his friend said, “It was the middle of […]