Small Business Web Marketing

Stop Screwing Around with Boring Online Writing: Become the Iron Man of Online Writers

By Diane Dolinsky-Pickar ⋅ March 16, 2013 ⋅ 14 comments

Eye tracking studies show readers close the window in as little as 1/20th of a second. Do you have any idea how fast that zips by, 1/20th of a second? […]

Strategic Lateral Moves That Will Prime You For Jobs On The Horizon

By Diane Dolinsky-Pickar ⋅ January 13, 2013 ⋅ 5 comments

Congratulations! You made it past the resolution-ready days of early January, and are sailing into prime time for your career ambitions. To smooth that path, I have a video treat […]

Get Paid Faster: 3 Tools So You Stop Giving It Away

By Diane Dolinsky-Pickar ⋅ July 7, 2012 ⋅ 3 comments

Do you do a million tasks for free, and then wonder why you are not seeing the dollars? Fret no more; I’m gonna help you get paid, and get paid […]

Improved Tools for Driving Search, Journalism, and Content Strategy

By Diane Dolinsky-Pickar ⋅ May 31, 2012 ⋅ 9 comments

Keywords are out! Kaput! Passé! Semantic search is in. Just as Rosie used a paper towel that was a “quicker picker upper,” digital search has become more exact by using […]

Why Your Best Personal Branding Strategy Demands That You Publish

By Diane Dolinsky-Pickar ⋅ March 20, 2012 ⋅ 16 comments

When someone wants to see what you’re about professionally, they will look online. You had better be published there. (I’m not referring to LinkedIn solely, but to work-related publishing.) If you […]

The Best Of 20 Crowdsourced Solutions To Save Your Dysfunctional Organization

By Diane Dolinsky-Pickar ⋅ March 3, 2012 ⋅ 5 comments

A reader hit the ‘Contact Us’ button and asked a question about change management and organizational behavior. What Suzanne Whang asked was: The problem I see with us “over-40-ers” is […]

5 Shortcuts To Get Answers In Record Time

By Diane Dolinsky-Pickar ⋅ January 31, 2012 ⋅ 15 comments

Wraparound reflective glasses, black spandex pants and neon green jacket. I wouldn’t pass up a chance to ride with a guy like that, would you? I rest my case. But […]

Take Charge And Get Found With Do-It-Yourself SEO

By Wendy Hanlan ⋅ January 23, 2012 ⋅ 11 comments

Today’s guest contributor is a social media savant, Wendy Hanlan, from our neighbor up north. If they can’t find you online, you are invisible. Hidden like the skiing fanatic in […]

Why Your Customer Service Survey Is Causing Your Business to Crater

By Diane Dolinsky-Pickar ⋅ January 9, 2012 ⋅ 10 comments

I’m ready to punch out the Toyota execs. It’s time to stop those ridiculous 8-question customer surveys. Or, start filling them out with an inane rant, so they don’t keep […]

Tech Tip: 10 Free Tools for Platinum Marketing and PR

By Diane Dolinsky-Pickar ⋅ November 29, 2011 ⋅ 23 comments

Have you heard the story about Jackson Kayak, a small manufacturer that aimed to sell out a run of $1,600 whitewater kayaks, on a lean marketing budget? Their plan: a […]