Small Business Web Marketing

Stop Screwing Around with Boring Online Writing: Become the Iron Man of Online Writers

By Diane Dolinsky-Pickar ⋅ March 16, 2013 ⋅ 13 comments

Eye tracking studies show readers close the window in as little as 1/20th of a second. Do you have any idea how fast that zips by, 1/20th of a second? (read more...)

Strategic Lateral Moves That Will Prime You For Jobs On The Horizon

By Diane Dolinsky-Pickar ⋅ January 13, 2013 ⋅ 5 comments

Congratulations! You made it past the resolution-ready days of early January, and are sailing into prime time for your career ambitions. To smooth that path, I have a video treat (read more...)

Get Paid Faster: 3 Tools So You Stop Giving It Away

By Diane Dolinsky-Pickar ⋅ July 7, 2012 ⋅ 3 comments

Do you do a million tasks for free, and then wonder why you are not seeing the dollars? Fret no more; I’m gonna help you get paid, and get paid (read more...)

Improved Tools for Driving Search, Journalism, and Content Strategy

By Diane Dolinsky-Pickar ⋅ May 31, 2012 ⋅ 9 comments

Keywords are out! Kaput! Passé! Semantic search is in. Just as Rosie used a paper towel that was a “quicker picker upper,” digital search has become more exact by using (read more...)

Why Your Best Personal Branding Strategy Demands That You Publish

By Diane Dolinsky-Pickar ⋅ March 20, 2012 ⋅ 16 comments

When someone wants to see what you’re about professionally, they will look online. You had better be published there. (I’m not referring to LinkedIn solely, but to work-related publishing.) If you (read more...)

The Best Of 20 Crowdsourced Solutions To Save Your Dysfunctional Organization

By Diane Dolinsky-Pickar ⋅ March 3, 2012 ⋅ 5 comments

A reader hit the ‘Contact Us’ button and asked a question about change management and organizational behavior. What Suzanne Whang asked was: The problem I see with us “over-40-ers” is (read more...)

5 Shortcuts To Get Answers In Record Time

By Diane Dolinsky-Pickar ⋅ January 31, 2012 ⋅ 15 comments

Wraparound reflective glasses, black spandex pants and neon green jacket. I wouldn’t pass up a chance to ride with a guy like that, would you? I rest my case. But (read more...)

Take Charge And Get Found With Do-It-Yourself SEO

By Wendy Hanlan ⋅ January 23, 2012 ⋅ 11 comments

Today’s guest contributor is a social media savant, Wendy Hanlan, from our neighbor up north. If they can’t find you online, you are invisible. Hidden like the skiing fanatic in (read more...)

Why Your Customer Service Survey Is Causing Your Business to Crater

By Diane Dolinsky-Pickar ⋅ January 9, 2012 ⋅ 10 comments

I’m ready to punch out the Toyota execs. It’s time to stop those ridiculous 8-question customer surveys. Or, start filling them out with an inane rant, so they don’t keep (read more...)

Tech Tip: 10 Free Tools for Platinum Marketing and PR

By Diane Dolinsky-Pickar ⋅ November 29, 2011 ⋅ 23 comments

Have you heard the story about Jackson Kayak, a small manufacturer that aimed to sell out a run of $1,600 whitewater kayaks, on a lean marketing budget? Their plan: a (read more...)