But I don't wanna blog!

“There are too many blogs out there.”

“I’m not a writer.”

“What if I put in all that effort and it doesn’t work out?”

Finished whining yet?  Because you will need that energy to get started on your blog.   A blog? Who has time to do that? You.  Because here’s what it can help you do:

1. Stand out from other applicants (for gigs, jobs, grants, promotions)
2. Get writing gigs in your industry
3. Get offers to teach seminars and workshops
4. Set you up as a consultant
5. Get a book deal

Why even a small blog makes a big difference in your career

What if your blog doesn’t get a million adoring fans? Here’s a secret, even with just a small group of readers, it’s still a big success for you because you will:

1. Be blown away by how easy and fast it is to set one up – and it’s free
2. Get to explore your creative side
3. Learn a lot by actually doing and creating stuff – the best way to learn about the web is to actually be part of it
4. Become a much better writer.  Nothing improves your writing more than consistently writing
5. Have a great excuse or reason to get in touch with the top people in your industry, in order to interview them for your blog
6. Have a website you can put your resume on since most companies hate attachments  (Note: All blogs are websites but not vice versa)

You have a unique angle on your industry

No one else has what you do:  your unique point of view.  Pre-internet, it was difficult to publish anything without close publisher connections or using a vanity press. Now it’s literally free.

But I’m not a professional writer

If you’re not a professional writer, you’re in luck, because you’re not competing with the top writers at The New Yorker.  You only have to write better than people in your industry.  For example, if you’re an architect that focuses on making commercial buildings greener, that’s a great niche.  To stand out in your section of the blog world, you just have to write something slightly more interesting than the other three green commercial architects that are bothering to make an effort.

Need help getting started?

You know at least five people with a blog right now. Read them and leave some positive and sincere comments. What do you like about the blogs? What would you change if it were yours?  Here’s a great excuse to reach out to them and ask them how they got started, what advice they have, and what they wish they knew when they first started out.  Then, sign up for your free blog and get started yourself.

Mojo Moves

• Read some of your industry blogs and keep notes on what you like and don’t like, and what you think is missing
• Write down five potential blog ideas
• Create your own blog. It takes five minutes to set up