Youtube

Using Video to Humanize Your Brand: Two Case Studies Engage The Younger Market Segment

By Diane Dolinsky-Pickar ⋅ June 8, 2012 ⋅ 14 comments

Back in the day, some Dads explained dating, sex and responsible behavior to their sons. Or, a young guy would get advice from his schoolyard buddies re how to ask (read more...)

Take Charge And Get Found With Do-It-Yourself SEO

By Wendy Hanlan ⋅ January 23, 2012 ⋅ 11 comments

Today’s guest contributor is a social media savant, Wendy Hanlan, from our neighbor up north. If they can’t find you online, you are invisible. Hidden like the skiing fanatic in (read more...)

Homeward Bound vs. Cannot Go Home Anytime Soon

By Diane Dolinsky-Pickar ⋅ November 22, 2011 ⋅ One comment

Admit it: if you don’t recall sitting by the stereo (decades ago) with a Simon & Garfunkel album, playing and singing to tracks, then you’re not in my target market. (read more...)

How Do You Get to Sittin’ Pretty Above Lady Gaga?

By Diane Dolinsky-Pickar ⋅ November 14, 2010 ⋅ 5 comments

Imagine you’re a relatively unknown band, with just one song languishing on iTunes somewhere below the top 100. You are not where you’d like to be, and after years of (read more...)