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Using Video to Humanize Your Brand: Two Case Studies Engage The Younger Market Segment

Back in the day, some Dads explained dating, sex and responsible behavior to their sons. Or, a young guy would get advice from his schoolyard buddies re how to ask […]

Take Charge And Get Found With Do-It-Yourself SEO

Today’s guest contributor is a social media savant, Wendy Hanlan, from our neighbor up north. If they can’t find you online, you are invisible. Hidden like the skiing fanatic in […]

Homeward Bound vs. Cannot Go Home Anytime Soon

Admit it: if you don’t recall sitting by the stereo (decades ago) with a Simon & Garfunkel album, playing and singing to tracks, then you’re not in my target market. […]

How Do You Get to Sittin’ Pretty Above Lady Gaga?

Imagine you’re a relatively unknown band, with just one song languishing on iTunes somewhere below the top 100. You are not where you’d like to be, and after years of […]

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