Let me be clear. This is the problem you face. Nowadays, even Santa Claus has trouble defining his Unique Value Proposition. Indeed, he looks like all the others, does the […]
Have you heard the story about Jackson Kayak, a small manufacturer that aimed to sell out a run of $1,600 whitewater kayaks, on a lean marketing budget? Their plan: a […]
In last week’s post, I explained how you could dramatically increase your odds at an interview by bringing a document that shows your understanding of the challenges and opportunities that […]
Today’s guest blogger is Melea Seward. She gives people something to smile and talk about via her business at Chief Amusement Designer. There’s a lot of noise out there. Cutting […]
Do you know when you log in to your LinkedIn account, how the opening screen shows (on the left hand side) the latest activity of your connections? Well, my friend […]
Want to feel wildly popular and adored? Place a job posting on Craig’s List. Within minutes, your inbox will be flooded with fawning emails vying for your attention. By the […]
Texting, “thx” is a perfectly fine acknowledgment when someone gives you directions to a party. It’s not so fine when they write a detailed recommendation for your business school application, get you a job, or find a buyer for your house. Here’s a better way to do it.
Eureka! After much searching you have found EXACTLY the right person you want to contact on LinkedIn. Alas, they are not a 1st or 2nd degree connection. And the only […]
What do holiday cards, LinkedIn profiles, and the personals have in common? People spend way more time on them if there’s a photo. In fact, when it comes to the […]
Internet ads often claim they can change your life with a click. And it’s true – a click can change your life. Just click “off” on your TV remote. Why […]