Social Media Tips

1 Minute Twitter Tip and Facebook Trick to Get Your Mojo Energized

By Diane Dolinsky-Pickar ⋅ March 21, 2013 ⋅ One comment

Sometimes so much presses in on you that you need a one-minute pick-me-up. I can help you there. Do these one-minute jaunts on the web, to feel like you’re ahead of the […]

Online Communities and Google+ Hangouts: A Pair Made in Heaven

By Diane Dolinsky-Pickar ⋅ January 21, 2013 ⋅ 10 comments

“I know an old woman who lived in a shoe … ” goes the rhyme, but it was a digital shoe equipped with a mobile hotspot, so she was as […]

Using Video to Humanize Your Brand: Two Case Studies Engage The Younger Market Segment

By Diane Dolinsky-Pickar ⋅ June 8, 2012 ⋅ 14 comments

Back in the day, some Dads explained dating, sex and responsible behavior to their sons. Or, a young guy would get advice from his schoolyard buddies re how to ask […]

Improved Tools for Driving Search, Journalism, and Content Strategy

By Diane Dolinsky-Pickar ⋅ May 31, 2012 ⋅ 9 comments

Keywords are out! Kaput! Passé! Semantic search is in. Just as Rosie used a paper towel that was a “quicker picker upper,” digital search has become more exact by using […]

The Power of Pictures, Flickr, and How to Nail Visual Images on the Web

By Diane Dolinsky-Pickar ⋅ April 30, 2012 ⋅ 25 comments

The nightmare of every firm in e-commerce is to have their site go down at the peak of the December holidays. According to the VP of Customer Experience at Bonobos, […]

Take Charge And Get Found With Do-It-Yourself SEO

By Wendy Hanlan ⋅ January 23, 2012 ⋅ 11 comments

Today’s guest contributor is a social media savant, Wendy Hanlan, from our neighbor up north. If they can’t find you online, you are invisible. Hidden like the skiing fanatic in […]

5 Crucial Things You Must Hear Your Social Media Consultant Say

By Diane Dolinsky-Pickar ⋅ January 18, 2012 ⋅ 18 comments

Listen, kiddo, who really cares if you have 1,000 followers on Twitter? Yes, on some level, if you are sitting with your marketing team to analyze the latest campaign, someone […]

Learn From The Bees How To Do Social Enterprise

By Diane Dolinsky-Pickar ⋅ December 8, 2011 ⋅ 15 comments

It is flabbergasting how productive honey bees are! In one year, a colony of bees suck up and process between 120 and 200 pounds of nectar, in a labyrinthine process […]

Tech Tip: 10 Free Tools for Platinum Marketing and PR

By Diane Dolinsky-Pickar ⋅ November 29, 2011 ⋅ 23 comments

Have you heard the story about Jackson Kayak, a small manufacturer that aimed to sell out a run of $1,600 whitewater kayaks, on a lean marketing budget? Their plan: a […]

Are Your Introductions Worse Than George Costanza’s?

By Susan Kim ⋅ July 7, 2011 ⋅ Post a comment

Whether you’re blanking on your date’s name, missed connecting with someone you’ve been trying to meet for a year, or getting zero response from the three emails to potentially huge […]